Collaborating with experts to enhance your contents

Real estate companies face the challenge of being capable of communicating their services in a way that enables consumers to understand the real estate trading process and the benefits of employing a real estate expert.

In a situation in which we take any query to the online field in search of an idea of answers and/or adequate solutions, companies need to provide their potential clients, via their online channels, with the most and the best information.

Information which allows them to clear up doubts and clarify concepts, but also opens their eyes to the complexity of an operation and enlightens them on the possible problems that may arise and how to anticipate and solve them.

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Which specialists can contribute their expertise to real estate transactions?

There are matters in a real estate transaction which require the participation of specialists:

• a surveyor to inspect the property the buyer wishes to acquire,
• an appraiser to establish the market price for the property,
• a financial expert to evaluate the best option for contracting a mortgage loan,
• a real estate lawyer to resolve conflicts relating to the contracts, analyse due diligence procedures or advise on dealings with the Authorities,
• a tax advisor to analyse the costs and taxes associated with the real estate transaction,
• a notary to provide legal security to the transaction.

Specialised professionals who contribute to real estate development

Additionally, real estate developers and agents both require specialised professionals in various areas, such as:

• Architects, building engineers, builders and members of the trades that contribute to construction of the houses,
• Interior designers, for visual optimisation and organisation of the residential areas,
• Photographers and video producers, to create a professional report with quality images, in 360º, with videos of the interior, exterior and surroundings, and even shots from above using drones.
• Home Staging, to improve the state and appearance of the property to be advertised, either with real actions or through virtual home staging,
• Infographics and virtual (and mixed) reality, which allow for a preview of the properties before they’re built and for viewings in an immersive space.

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All of these professionals, specialists in various areas, offer specific solutions for a common goal.

It’s advisable for a real estate business to include the opinions of specialised professionals from different areas of the real estate field as well as providing information relating to its direct services.

A common way of doing this is guest blogging, as it enhances the company’s blog with the participation of a guest who describes their experience in their professional field. It can be published either as an article or as an interview.

Advantages of collaborating with other professionals on blogs

It’s an agreement which benefits both parties:

• the guests increase their visibility and professional relations, generating links to their own websites/blogs.
• the real estate business that publishes the blog gains different, varied content and the possibility of attracting new audiences who may be interested in their products and/or services.

At ModernHouse we’re certain that providing clients and collaborators with plenty of information is the best way to obtain recognition and provide added value.

If you would like to contribute to our blog, we encourage you to inform us of your area of expertise so we can arrange a collaboration.

Filed Under: Real Estate Agents Costa Blanca Tagged With: collaboration agents costa blanca, real estate blogging, real estate marketing