5 reasons to use video content for your real estate agency

A picture is worth a thousand words. We’ve all heard the adage as children, but its significance becomes more apparent when you earn a living selling villas on the Costa Blanca.

But if a picture is worth a thousand words, is a property video worth a thousand pictures?

If you work in the real estate market and you still haven’t asked yourself this question, it might be time to think about it.

A video is a key tool when it comes to marketing properties and it becomes a must when the properties in question are new developments.

In this article, we’ll try to explain to Costa Blanca real estate agents why they should use videos in their sales strategies.

1. They help with positioning

In 2008, YouTube settled in as the second most used search engine in the world behind Google and ahead of other search engines such as Yahoo.

Moreover, according to a study by the Pew Research Center, 85% of youngsters aged between 13 and 17 use the platform and in 32% of cases they admit that it is the social media site they use the most, even ahead of others such as Facebook.

With figures like these, it’s hardly surprising that our friend Google rewards audio-visual content by positioning this type of material in the top spots in search results.

2. They allow for better understanding of the product offered

Property buyers are filled with fears: fear of not being able to get the financing they need, fear of not handling the paperwork properly or fear of buying the wrong house.

But if there’s one key fear when it comes to buying a villa off plan, it’s the fear that the final result won’t be the one expected.

To solve this problem, as well as Show Houses, developers on the Costa Blanca use property videos to show prospective buyers what their future home will look like.

3. They help transmit the message in a more emotional way

The staging, selection of angles, camera movements and, of course, background music are all elements that help set the right atmosphere for our property.

This atmosphere will enable the buyer to feel they’re transported to the setting of the video, allowing them to easily imagine what their life in the chosen villa will be like.

All purchase processes are very much influenced by the emotional factor. Property videos allow us to connect with our clients in a less intrusive but very effective way.

4. They improve the conversion ratio

According to Hubspot statistics, including videos in our emails increases the click rate by between 200% and 300%. Moreover, landing pages with videos receive around 80% more clicks.

Focusing on the real estate market, we can affirm that property adverts which include videos receive 403% more enquiries.

Infografía “Estadísticas del Vídeo Marketing”

5. They boost engagement

Users are more willing to interact and share publications that include videos.

According to Locowise, videos are the Facebook format with the highest chances of reaching and involving the audience. Plus, according to the statistics published by the social media site itself, around 100 million hours of video are watched per day.

Video is the most attention-grabbing and user-friendly format on social media. Therefore, this type of publication always obtains the most views and interactions.

Not all real estate agencies are able to create good quality videos to promote and market the properties in their portfolios. That’s why it’s important for the new development builders they collaborate with to provide them with this type of material.

At Modern House, we prepare a property video for each of the villas we have for sale. These videos are a very useful tool for our associates to show their clients each villa’s full potential.

‍

These videos do not carry a corporate brand, so they can be used by any agency on their website to promote the villas on the Costa Blanca among their potential buyers.

If you want to stay up-to-date on real estate marketing and improve your communication with buyers of villas on the Costa Blanca, sign up!

Filed Under: Real Estate Agents Costa Blanca Tagged With: property marketing, property video, real estate marketing